The big, bold headline Mad Men-era stuff that people think they’re going to be doing when they get into copywriting. This also includes email writing, But never let cleverty get in the way of clarity.

My favorite projects are typically of the UX variety because they require speaking with customers, working with others teams, and produce measurable results.

Press releases, quarterly updates, user manuals, pitch decks—you name it. Taking complex topics and distilling them into clear and concise copy is, for me, like taking an ice bath—painful yet pleasurable.

Writing for rakings on Google (do other search engines still exist?) is a particular that I’ve learned to grow fonder of over the years. It’s like my version of playing video games.

I’ve worked on naming projects for clients including Hyatt, Google, and Allstate, amongst others. These projects are always fun until the legal team pops the balloon.

I have a party trick that tends to make me popular at weddings: I can tie a bow tie in under ten seconds. Want to know my trick? Just ask.