Bottlecode

I co-founded Bottlecode, a revolutionary new way to shop for men’s grooming products, in 2019. As a small, scrappy start-up, my responsibilities encompassed—among other things—all creative endeavors from copywriting and UX design, to photo direction and brand strategy. Below are just a few examples of what we built.

I write, design, and segment every campaign and drip that goes out the door at Bottlecode. Open rates average 54% and click rates average 2.4%, 3x and 4x industry average, respectively.

I also designed Bottlecode’s website and wrote all of the copy across every page.

There were no out-of-the-box software solutions that could accomplish what we wanted in an onboarding experience, so we built one ourselves.

Recently, we achieved a 23% increase in conversion rate by adding features like editable response recap and Skincare Expert bios. Both were common themes during user research interviews.

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