Hyatt

As the lead copywriter on the Hyatt account, I wrote copy for several brands under the Hyatt umbrella, helped to launch key corporate initiatives, and wrote quarterly executive updates.

Agency: VSA Partners

I partnered with marketing leadership at Hyatt to help launch a new corporate travel program. This project included naming, campaign copy, web design, flyers, and more.

I also wrote all of Hyatt’s quarterly corporate update emails for franchise owners. This project meant taking stacks of source material and distilling it down into a clear and concise narrative.